Modern Proposals Live

Why it matters

Speak the Language of the Decision Maker

Your proposal reaches the decision maker before your food does. The couple, the corporate planner, the CFO and the gala chair each look for something different, and when your proposal speaks their language, it tells them exactly who the leading caterer in your market is.

For owners and leaders

Every proposal that leaves your building sells at your standard, in your voice, and shows your market who leads.

For your sales team

Proposals built in minutes, in the client’s own words, so your salespeople spend their time on the conversations that win.

What we hear from catering and venue leaders

Sound familiar?

“80% of our proposals come straight from our software.”

In the sessionWe keep every detail your software holds and change the order, so the client meets their own celebration first and the line items one click deeper.

“Every proposal follows the same layout, in the same voice.”

In the sessionYour team builds every proposal around the Five Feelings of a Modern Proposal, so each client reads a page designed for how people actually decide to say yes.

“A custom interactive proposal would take our marketing team weeks.”

In the sessionYour salespeople learn to build one themselves in minutes, with AI, your brand and your client’s world, so your marketing team stays free for the big picture.

The psychology of yes

The Five Feelings of a Modern Proposal

Every great proposal creates five feelings, in order. Each section earns its place by creating one of them. Tap a feeling to see why it moves a client toward yes.

A makeover, start to finish

Same event. A whole new yes.

Meet Calloway Brothers Manufacturing, the demo client we built for training: one 75th anniversary gala for 175 guests, rebuilt three times. Click through all three and feel the difference.

Version 1The originalSeven pages straight from the catering software, the way most proposals arrive today.See Version 1 → Version 2The storyThe same gala rebuilt as a client-first presentation that walks them through the evening.See Version 2 → Version 3The experienceA fully interactive proposal the client can explore, adjust and say yes to.See Version 3 →

Calloway Brothers Manufacturing and Ironwood & Thyme Catering are fictional, created to show the method.

Everyone owns a page

Bring the whole team to the table

Invite everyone at your company. Tap a seat at the table to see what they take back to work.

From the room

What leaders said

“This is revolutionary.”

Attendee, Leading Caterers of America Executive Summit 2026

“This content was worth coming to the whole conference.”

Leading Caterers of America member

A gold sun rising over a teal wave with raindrops falling below

A Note from Margaret

“I feel so excited about the future of catering proposals, it’s beaming out like a Care Bear.”

That’s how I opened the session at the Leading Caterers of America Executive Summit, and the energy only grew from there. This is the session I’m thrilled to bring to your team.

Build your path

Your Modern Proposals Journey

Five steps, from the leadership table to your whole team in the room. Tap the steps you want and watch your investment build.

Step 1 · For leadership, directors and marketingThe Proposal Strategy SessionWe prepare your company, your clients and your team to make the most of Modern Proposals Live. Your leaders sharpen the client research, discovery call questions and notes that AI needs to build a proposal that wins.90 minutes on Zoom$1,800 Step 2 · For your whole sales teamModern Proposals LiveYour team rebuilds one of your real proposals live with AI and leaves ready to build the next one on their own.

Your rebuilt proposal, ready for your very next client
The prompt kit your salespeople can use every week
The Send Your Proposal field guide for sharing it and getting the signature back
The recording and transcript to share with anyone who joins your team later

Discovery questionnaire, Margaret’s prep, and 2.5 hours on Zoom · The heart of the journey$4,200 Step 3 · Designed for youSignature Proposal DesignsMargaret designs three interactive proposals in your brand and voice, one for each kind of client you serve, ready for your team to send and to build from every week.

Wedding, designed for the couple
Corporate, designed for the planner and the CFO
Gala or nonprofit, designed for the chair and committee

Three custom designs · One round of revisions on each$5,400 Step 4 · Thirty days laterThe 30-Day Check-InYour team builds live proposals with Margaret beside them, and she audits the proposals they’ve sent since the session.1 hour live build and proposal audit · Included for the first five teams$1,500

Margaret Brower leading a sales workshop at The Culinary Institute of America

Step 5 · Add a workshopA Workshop Built Around Your TeamInteractive, high energy, and everyone participates. We start with a discovery call and a questionnaire about what your team is celebrating and the opportunities ahead, then build a custom agenda with ideas for every level, from new team members to emerging rock stars to seasoned veterans.Your agenda can include hands-on modern proposal building, sales in 2027, and building revenue and real client connection in a noisy market.Margaret takes one workshop per month in 2027, and some months are already reserved.Explore Margaret’s Workshops → Start with the virtual steps One-day workshop · $6,000 Two-day workshop · $11,000

LCA founding bonus

The 30-Day Check-In, Included

To celebrate our founding teams, the first five to book receive The 30-Day Check-In as a gift.

Sold Out

Next steps

Let’s Rebuild Yours

Fill out this form with the package your team chose.
Sign your agreement. Margaret sends it straight to your inbox.
Schedule your start and get ready for a whole new yes.

Your package

Founding Bonus, First Five Teams−$1,500

Total investment$6,000

Change your package

Margaret Brower at the Leading Caterers of America Executive Summit 2026

About Rainmaker

Margaret Brower, Sales Strategist & Coach for Caterers and Venues

Margaret knows the catering client journey by heart: the first inquiry, the tour, the tasting, the proposal, the signature and the celebration itself. Fifteen years as a Director of Sales, with seven to nine tours every Saturday, taught her exactly what a client feels at every step.

And today’s client is changing fast. They discover you on Instagram, ask AI who to call, compare three caterers before the first conversation, and expect a proposal that feels made just for them. As leading caterers, we get to change just as fast, and Margaret helps your team lead the way.

Sales Leader for the Leading Caterers of America, a member of the International Caterers Association Board of Directors, and a trusted coach to caterers and venues in 32 states.

Meet Margaret

The words you speak become the house you live in.